A tomato’s colour affects people’s perception of its taste and quality. Consumers associate a deep-red internal colour with a high-quality, healthy and flavoursome tomato.
Rijk Zwaan offers tomato varieties that stand out thanks to their attractive deep-red colour on the inside. They are identifiable by the InternalRed label.
The colour is clearly distinct from the colour of standard tomatoes (in tests, the majority of respondents noticed the colour difference).
InternalRed varieties are characterised by:
- Deep-red colour of the flesh and core.
- Excellent flavour.
- Yield, reliability, resistances and other production traits that meet all the standard criteria for our tomato varieties.
Colour and flavour
The red colour strengthens consumer perception of the tasty flavour. The distinct and recognisable colour makes it easier for all chain partners to clearly position themselves in the high-quality segment.
Rijk Zwaan supports tomato growers and their customers by providing crop manuals, leaflets and packaging ideas.
This trait will be added to ever-more Rijk Zwaan tomato varieties and we will be launching InternalRed varieties in every production region in the coming years.
More information on Internal Red tomatoes
- Internal Red leaflet Pdf file 1.4 MB